Vitamin Shoppe (VSI) shares rose 6% on Monday after the company said it has launched its first digital platform in China.

The company is partnering with Macy’s (M) China Limited to bring its product assortment –both private brand products and select third-party brands — to Chinese consumers through Alibaba’s (BABA) Tmall Global online shopping platform.

Products will be shipped from the company’s Arizona distribution center to China with a targeted delivery time of under two weeks, making the Vitamin Shoppe one of the quickest suppliers of vitamins, supplements and minerals to China from the U.S.


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